THE TANNING OF AMERICA: How the Culture of Hip-Hop Rewrote the Rules of the New Economy by author Steve Stoute (Gotham Books) draws from his. The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new. The Tanning of America has ratings and 36 reviews. bfred said: I have a lot Steve Stoute’s book on the lessons corporate and even political America can.

Author: Mezticage Gucage
Country: Bhutan
Language: English (Spanish)
Genre: Medical
Published (Last): 9 October 2018
Pages: 195
PDF File Size: 17.13 Mb
ePub File Size: 10.32 Mb
ISBN: 330-9-29172-832-4
Downloads: 95718
Price: Free* [*Free Regsitration Required]
Uploader: Fenrigore

I picked up this book more because of the connection to hip-hop than because I care marketing. This book was a pleasure to read Start to Finish. It is my favorite chapter. I do feel like style-wise that this read like a really good first draft of a book. Stay in Touch Sign up. More importantly, the way African Americans specifically speaking about those of us descendants of African slaves in the USA have influenced our country, by just being ourselves.

Aug 07, Pages Buy. Unbound Worlds Exploring the science fiction and fantasy universe. The book drags on a little but really good read for people with an interest in business specifically marketing and also an interest in hip hop. I’m not entirely sure why the term bothered me, but coming from such steve stoute the tanning of america savvy ad man I was surprised that the main catch phrase of the book didn’t fit for me.

I think much of what Stoute said could be summarized by saying that people buy into trends celebrities portray as steve stoute the tanning of america not surprising.

An incredibly enlightening backstory of the rise of hip hop as a defining zeitgeist of American Culture. To view it, click here. Steve Stoute was also inducted into the Advertising Hall of Achievement.

Inspired by Your Browsing History. I’ve seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. Maybe it’s me, read tannlng and tell me what you think. All that being said this book was interesting enough.

TOP Related Articles  TDA6106Q EPUB DOWNLOAD

The Tanning of America (TV Mini-Series – ) – IMDb

Did Tommy say this is where I got my ideas from these kids no he kept all the profits etc. Hardcoverpages. Just a moment while we sign you in to your Goodreads account. Looking for More Great Reads? Very informative book tsnning by former hip hop exec Steve Stoute.

The Tanning of America

I learned an awful lot about how executives are viewing the general public – or at least, how they should be. Steve said that now things that were being done in the Black community are finally getting shine it means that the mainstream has accepted us.

Want to Read Currently Reading Read. After Pharrell recommended The Tanning of Steve stoute the tanning of america Jul 01, Vlad rated it liked it. After reworking my expectations for the book I was able to take it for what it was and found it to be a pleasant and interesting read.

Steve Stoute’s “The Tanning Of America: Part One: Word Is Born” Episode Airs On VH1

I am casually interested in the marketing aspect steve stoute the tanning of america it. I enjoyed the narration by Kerry Washington, and I wish I would’ve counted the number of times Steve wrote “aspiration” or “aspirational”. The book also features insightful thoughts and stories from industry leaders in music and marketing. Thanks for telling us about the problem.

He highlights that America be Steve stoute the tanning of america provoking and insightful look into hip hop culture, it’s growth throughout the world and especially it’s impact on the way business is conducted. Oct 21, Ian rated it really liked it. On the other hand, if you’re looking for a primer on youth stevee that understands the modern realities of this new America, I’m not sure you could do much better than this book right now.

Now, it sits there taunting me, waiting for me to carve Reading Time out of my day. And Stoute believes there is a language gap that must be bridged qmerica order to engage the most powerful market force in the history of commerce.


I might have liked this a little better if he’d gone into more depth with some of the case studies of campaigns and projects he’d steve stoute the tanning of america on, but the book isn’t really that kind of book. Then he can switch gears, walk into the boardroom of a Fortune company and speak his stouye in a way they can understand.

Oct 01, Alejandro rated it it was amazing Shelves: Hip-hop was all over and so was marketing. Mar 31, Sebri rated it liked it.

I enjoyed his writing style and the interludes he threw out there. While focused on America, the globalisation of this idea of tanning makes it relevant to anyone who deals with advertising, marketing, etc. I had very high hopes for this book and was hoping for more reflection upon hip-hop’s relationship with our culture rather than simply what it has caused us to buy. I’d like to thank Steve Stoute for writing what has been plain to me for so long.

People should read the background on products before they buy them, especially blacks because that’s who marketing people target just like they said in the book cause they know we will buy anything and will not save a dime and have nothing to our name in the end. The steve stoute the tanning of america of self-interest rather than ready interest made me question the author’s intent and editorial judgment. Coming from someone who supposedly witnessed so much of hip-hop’s evolution first hand, it’s frustrating to hear how canned and generic his retelling of history steve stoute the tanning of america.

Read it Forward Read it first.

Back To Top